[StayCool OÜ]

StayCool OÜ operates Coolbet, an online gaming brand founded by Jan Svendsen that officially launched its platform on 16 May 2016. The company combines sports betting, online casino games and poker, with betting as its core offering, and initially targeted Estonian and Scandinavian audiences before expanding through a multilingual platform. As of 2023 it reported 56.2 million dollars in revenue and around 283 employees.

Incorporated in Estonia, StayCool OÜ holds a licence on file in Estonia, placing coolbet.com among estonia licensed operators. The brand positions itself around transparency, competitive odds and customer care — attributes that also make it a frequently referenced name among Nordic-facing sportsbook companies. That combination of documented scale, a single clear jurisdiction and a multi-product portfolio is comparatively rare in the Baltic segment, which is why the brand often serves as a benchmark case in regional competitive analysis and supplier target lists.

The StayCool OÜ profile on iGamingOperators gives supplier-side teams a factual snapshot of one of the better-documented estonia igaming companies: verified licence status, corporate identity behind the Coolbet brand and its multi-product scope. Content studios and platform vendors can use it to qualify the operator as a prospect, while analysts tracking the igaming market in the Baltics and Scandinavia can treat the record as a reference point when comparing regulated operators of similar scale.