Genius Sports UK Limited is the British entity of the Genius Sports group, recorded in the dataset as a B2B affiliate-classified business. Whatever the taxonomy label, its position is unambiguously supply-side: it serves trade counterparties in the sports and betting ecosystem rather than consumers, and is listed under the geniussports.com domain.
Its regulatory footing includes active licences on file with the Swedish regulator and the UK Gambling Commission, plus a historical Swedish record. Those entries situate the company among sweden licensed operators and suppliers and within the population of uk gambling license operators and vendors — relevant credentials for counterparties in markets where supplier registration is scrutinised.
The iGamingOperators profile currently tracks one market signal and one confirmed B2B link, giving researchers an early relationship trail to explore alongside the verified licence entries themselves. Teams evaluating partners among uk igaming companies can use the entry to pin licences to this specific UK entity rather than the wider group, examine the parent-brand connection, and subscribe to future signals. That entity-level precision is exactly what procurement and compliance reviews need when a global brand operates through multiple registered companies across several regulated jurisdictions and product verticals at once.
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See decision-makers — free →iGaming Operators is a B2B market-intelligence platform. Data is sourced from official registers and public filings for business research; it is not a gambling service.