[Games and Betting S.A.S.]

Experience migrates between gambling markets, and Colombia has drawn operating teams with backgrounds in both European and African gaming. Yajuego — established in 2019 and owned by Games and Betting S.A.S. — cites exactly that lineage in its verified profile, positioning itself as an entertainment provider for Colombia and nearby markets.

The company operates online and offline, specialising in sports betting, live betting and casino games, with fixed-odds markets covering major international events. Its Spanish-language platform at sports.yajuego.co emphasises security, encryption and a broad set of payment methods, and the verified description reports around 155,000 daily visits. Games and Betting S.A.S. holds a licence on file in Colombia with active status, placing the brand among Colombia licensed operators with ambitions across South America.

On iGamingOperators, the record supports prospecting and verification in equal measure. Content studios and payment specialists can treat it as a qualified entry point to one of the market's licensed sportsbook companies; researchers compiling igaming market insights for Latin America can draw on its documented blend of online and retail activity; and compliance teams can tie the consumer brand back to the licensed corporate entity in a single step.